Ken was a special education teacher by day, and a Gracie Jiu-Jitsu instructor by night. Although he loved his day job, what he really wanted was to teach martial arts full-time. He approached me to help him develop a direct response website for his martial arts studio. I created a simple design that would showcase the copy with minimal distractions. I then wrote the home page copy and two short sales letters for both his adult and children’s programs. Ken credits the implementation of this site as a major turning point in his business. He currently has 350+ students and has moved into a huge new location, and teaches full-time.