Are you losing sales due to poor search engine exposure and web content that doesn’t convert? If that’s the case, here’s why you should hire an experienced SEO copywriter to help you get your message seen and read online…
High-Quality Content Is Essential To Your Success Online
It’s no secret that the internet has replaced traditional print publishing as the go-to resource for consumer research. In fact, more consumers and businesses are using the internet to do research before making a purchase than ever before:
According to the online industry journal eMarketer, 88.1% of U.S. internet users browse or research products online… 89.3% of those will actually make a purchase online… and 154.6 million people shop online in the U.S. alone…
But that’s not the whole story. You see, Google (the 800 lb. gorilla of the internet) has made it clear that they’re cracking down on “spam” web content. In fact, they’re tightening up their search algorithms (the “math” they use to rank sites) in an effort to only feature content in the Google search results that provides real value to the end-user:
“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” – Google’s Webmaster Guidelines
“Create content primarily for your users, not search engines…” – Google’s Search Engine Optimization Starter Guide
“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the ‘good guys’ making great sites for users, not just algorithms, to see their effort rewarded.” – Matt Cutts, Google Software Engineer, Posted on the Official Google Webmaster Central Blog
Do you see a pattern forming here? In case you missed it, what Google wants (and what they want to feature in their search results) is valuable content that provides a meaningful experience for the end-user (meaning, your site visitors)!
The Rise of Value-Driven Marketing and Copywriting
But a question for online marketers remains… how do you create the type of content that Google will love, and that will also generate sales for your product or service?
Good question, and that’s where hiring a web copywriter can benefit your online business. If you’re struggling to get your message out to your market online, consider hiring an experienced SEO copywriter to assist you with getting your message to your online market.
But just what does an online copywriter do that a regular copywriter can’t? Glad you asked…
Just What the Heck Does a Web Copywriter Do That an Offline Copywriter Can’t?
Many years ago, direct marketing pioneer John E. Kennedy defined copywriting as “salesmanship in print”. By that definition, copywriting for the web could be defined as salesmanship in print online.
However, the work of writing good web content is much more complex than merely writing decent sales copy. You see, to be really good at writing copy for the web you must be able to thrive at the intersection of technology and marketing.
This means you need to hire a web content writer who combines a variety of skills into one package, including:
- Persuasive writing skills –
- Familiarity with both SEO and copywriting –
- The ability to write content that adds real value for the user –
- Knowledge about how people read web content differently from traditional print –
- And, an understanding of how to write powerful web content that also gets you more search engine exposure –
In short, your number one consideration when hiring a web copywriter is this:
A skilled web copywriter not only writes sales copy that converts – they also write it so consumers can find you online.
So if the person you hire to write your web copy doesn’t have the right skills, you might end up with decent sales copy on your website… but chances are good that no one will ever see it.
The Making of an Online Copywriter
Believe it or not, many years ago I was in your shoes. I had a product that I knew people would buy, and I needed to get the word out. After beating my head against the wall with traditional advertising (and wasting a ton of money to boot), I decided to promote it online.
That was the best decision I ever made for marketing my product. But it wasn’t easy, because first I had to learn a multitude of skills:
- Web copywriting –
- Email marketing –
- Website design –
- eCommerce –
- Digital product development –
- Information marketing –
- And, SEO writing for search engine ranking –
But of all the skills I learned, the two most valuable skills of all were SEO and copywriting. And let me tell you, I’ve spent years studying both. In fact, the combination of the two are what I credit for allowing me to build a steady income from marketing my business online.
However, I started out over a decade ago when online marketing was a piece of cake. Since then, the learning curve has become a lot steeper.
For starters, it’s a lot harder now to rank high in the search engines. Also, there’s a lot more competition online these days.
Sure, there’s still a ton of opportunity… But, you’re likely to be competing with some very savvy marketers who are well ahead of you on the internet marketing learning curve.
And that’s where I come in.
The Three Critical Challenges You Must Overcome to Sell Online
All businesses share the same problem, and that’s persuading your audience to take a look at what you have to offer. But in fact, you actually have three challenges to overcome when you’re marketing online:
- You need to have a platform from which to market your products and services online…
- You need to compose a persuasive message to get people to buy what you’re selling…
- And finally, you need to get people to your site (“traffic”) so they actually see your marketing message…
Platform is the easy part. Web designers are a dime a dozen these days. But as you’ll see, the other two challenges are a bit harder to overcome.
How to Make Google Your Best Friend…
For starters, let’s look at challenge #3, traffic. Just in the last year alone, Google has cooked up about a half dozen different updates to the way they rank websites. Staying on top of it can become a full-time job, if you don’t know what you’re doing with your SEO.
But, it’s challenge #2 that typically gets people. That’s because writing persuasive web copy seems like a cakewalk… at first. Then, you start trying to write your sales copy and you realize it’s not like writing a school paper (which is typically the last time most people have written anything longer than a quick email or text message).
And what most people don’t know is, by addressing challenge #2 (writing compelling content) you’ll naturally overcome challenge #3 (traffic). That is, so long as you write persuasive content that Google will love (and that just so happens to be my specialty…)
Still Thinking of Writing Your Own Web Content?
Look, if you could write solid online sales copy that also ranks higher in the search engines, you wouldn’t be reading this. Instead, you’d be hammering away furiously at the keyboard and planning how you’re going to spend all the money you’re making online…
But even if you do have the skills to write your own sales copy, I can tell you from experience that writing your own marketing content is the most difficult writing you’ll ever do. That’s because it’s nearly impossible to step back from your “baby” (be it a product, a service, or seminar) and find the right hook that’ll make people click the buy button without a moment’s hesitation.
You’re too attached, too emotional, and too close to your project to have the “big picture” perspective it takes to write a winning sales letter or email sequence that’ll get your inbox dinging with sales.
And that’s why you need an experienced online copywriter to take that bear of a task off your plate. Let me be the one to craft just the right combination of persuasion and search engine ranking magic into winning web content that closes the deal for you…
Leaving you free to take care of your customers and create new products and services so they keep coming back for years to come.
What You’ll Get With Modern Digital Marketing
When you hire me as your web copywriter and SEO content writer, here’s what you’ll get:
- Copy that’s written for readers first… a must for ranking well in today’s search results!
- Persuasive copy that matches both your company and market, so you’ll maintain your company image and build an even stronger connection to your customers…
- Solid compelling web content that reads naturally, but that also contains critical elements that will rocket your site to the top of the search results …
- A real, degreed, English-speaking copywriter handling your project from start to finish… not some “copy cub” or outsourced writer from India…
- 20+ years of marketing and advertising experience – I’ll spark your customer’s interest, and then gently guide them from the headline to clicking the order button…
- A writer who understands how people read copy on the web – so your copy is structured to keep their interest all the way down the page!
- Plus, expertise with other SEO factors beyond your page content… I’ve been helping my clients solve the riddle of “on-page” and “off-page” search engine optimization for over a decade, and I can help your site rank well too!
And, I’ll work personally with you to get just the right message out to your market, as well as to make certain your site content will rank well so you get more traffic and customers.
When You Need Persuasive, Google-Friendly Web Copy, Call Modern Digital Marketing
So if you want…
- More FREE search engine exposure on the internet –
- Engaging, persuasive writing for your website, email, or social media campaign –
- And killer copywriting for your next product launch, or for an existing site that’s underperforming –
…then call Modern Digital Marketing today.
Getting started is easy. Simply call me at 512-535-6858 or drop me an email via my contact page so we can get together and discuss your goals for your web copy.
When we talk, I’ll go over the scope of your project with you in detail. Once we determine it’s a good fit for us both, we’ll move forward with taking your online sales to the next level.
I look forward to speaking with you about making this a breakthrough year for your business.
Small Business Web Marketing Coach
and Online Marketing Strategist
(click here to email me)
P.S. – Here’s where I’m supposed to tell you how in demand I am, and that you need to call right now to secure your spot so you avoid a long wait… But, instead of all that nonsense, I’m going to give you a “gift” to encourage you to contact me. When you call, mention that you read my postscript and you’ll get a 20% discount on your first web copywriting project.